welcome to tortoise
empowering you —— to invest today —— for a secure future
about our company
Tortoise is an education-focused, real-money investment platform empowering young people in underresourced communities through firsthand investment experience and engaging microlearning.
By focusing on the next generation of underbanked communities, Tortoise seeks to narrow the wealth gap over time by empowering these communities with the foundational keys to their financial wellbeing.
Our unique structure helps users start their journey toward building real wealth, even if they have nothing to spare today.
the wealth gap problem
Household Wealth
White household median wealth: $285,000Black household median wealth: $44,900 (15%)Hispanic household median wealth: $61,600 (22%)
Poverty Statistics
White poverty rate: 7.2%
Black poverty rate: 18.8%
Black child poverty rate: 22%
Stock Ownership Rates & Values
66% of White households own stocks, with median value $68,000
39% of Black households own stocks, with median value $17,000
28% of Hispanic households own stocks, with median value $25,000
Tortoise focuses on stock ownership as a means to closing the wealth gap, as even purely passive factors (compounding and dividends) will widen it every year this goes unaddressed
why tortoise works
starting early
Beginning at a young age allows users to obtain fluency with investment fundamentals (e.g.: compounding, risk, performance, diversification, market dynamics, macroeconomic influences, etc.) before entering their earning years.
investing real money
By remaining engaged while markets progress, users learn not just the “what,” but the far more important “why” and “how” investing works. Where other robo-advisors give out answers, Tortoise empowers users with knowledge, skills, and experience needed to actually solve problems.
ongoing learning
Allocating actual dollars, not tokens or artificial currency, incentivizes responsible investing instead of maximum risk-taking. The tortoise beats the hare. Don’t have any money to invest today? No problem. We’ve got you covered.
get started
Ready to take the first step toward financial empowerment? Join us at Tortoise! Fill out this quick form, and let’s embark on this journey together. Your future starts now, and getting started is the most important step you’ll take - don’t wait!